Effective Date: 29/08/2025
Cumbria Guru is committed to safeguarding your privacy. Contact us at support@cumbriaguru.com if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.
By using this site or our services, you consent to the processing of your Personal Data as described in this Privacy Policy. This Policy forms part of our Terms of Use.
Definitions
- Personal Data – any information relating to an identified or identifiable natural person.
- Processing – any operation performed on Personal Data.
- Data Subject – a natural person whose Personal Data is being processed.
- Child – a natural person under 16 years of age.
- We/Us – Cumbria Guru.
Data Protection Principles
We promise to follow these principles:
- Processing is lawful, fair, and transparent.
- Processing is limited to the purpose for which the data was gathered.
- We only gather the minimum Personal Data required.
- Data is stored only for as long as necessary.
- We do our best to ensure accuracy, integrity, and confidentiality.
Data Subject’s Rights
You have the right to:
- Access, rectify, or erase your Personal Data.
- Restrict or object to processing.
- Withdraw consent at any time.
- Data portability (obtain data in machine-readable form).
- Lodge a complaint if you are unhappy with how your data is handled.
Data We Gather
- Information you provide: e.g. name, email, billing details, comments, reviews.
- Automatically collected information: IP address, cookies, analytics data, browsing behaviour.
- Publicly available information: e.g. information available on public websites.
How We Use Your Data
We process your Personal Data to:
- Provide services (listings, reviews, account access).
- Communicate with you (updates, newsletters, offers).
- Improve our services and personalise user experience.
- Comply with legal obligations.
We may also use your data for legitimate interests such as sending relevant offers, analysing usage patterns, and conducting surveys.
Advertising & Affiliate Disclosure
Google AdSense & Third-Party Advertising
We display ads served by Google and other third-party vendors. These vendors use cookies to deliver relevant ads based on your visits to this and other websites.
- Google’s use of the DART cookie enables it and its partners to serve ads based on your visits to Cumbria Guru and other sites on the internet.
- You may opt out of personalised Google advertising by visiting Google Ads Settings.
Affiliate Links
Some pages include affiliate links to partners such as Hotels.com, Amazon, and other travel or retail providers. If you click these links and make a purchase, we may earn a commission at no extra cost to you. We only promote products and services we believe are relevant and valuable to our users.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enable essential site functions (login, comments).
- Analyse website performance and visitor behaviour (e.g. via Google Analytics).
- Deliver personalised ads and limit how often you see them.
You can control cookies at the browser level. Disabling cookies may affect functionality.
For more details on cookies and your choices, visit www.allaboutcookies.org.
Consent Management
We use Google’s Funding Choices CMP to manage consent for cookies, advertising, and personal data use. This ensures that ads and tracking technologies (such as Google AdSense and Google Analytics) are only activated after you provide consent, in line with GDPR and other data protection laws.
How We Secure Your Data
- We use HTTPS for secure communication.
- Data is anonymised or pseudonymised where possible.
- Systems are monitored for vulnerabilities.
- In case of a breach, we will notify both authorities and affected users where legally required.
Children’s Privacy
We do not knowingly collect data from children under 16. If you believe your child has provided us with Personal Data, please contact us.
Changes to This Policy
We may update this Privacy Policy as needed. Changes will be posted on this page with a revised “Effective Date.”
